wildroot kombucha
category
Product Design
collaborator
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WILDROOT is a fictional kombucha brand positioned as a refined, non-alcoholic alternative to craft spirits and gin.
The visual identity combines ornamental, vintage-inspired illustrations with a contemporary layout system, drawing from classic fairy tales as narrative anchors for each flavor. Each variety features a reduced, single-color illustration and a bold color pairing, creating a cohesive yet distinctive product range that feels playful, elevated, and lifestyle-driven.
The brand imagery places WILDROOT in intimate, modern settings, featuring confident, style-conscious individuals who embody a contemporary, creative lifestyle. Positioned as a drink for social moments and self-expression, WILDROOT speaks to a young, design-aware audience seeking ritual, character, and a touch of magic beyond alcohol.
