studio kali

Brand identity and visual concept for STUDIO KALI, a fictional urban yoga studio shaped by the ideas of community and self-acceptance. Inspired by Kali, the Hindu goddess of chaos and liberation, the project explores the balance between chaos and order, strength and softness, boldness and serenity.

 

The visual identity embraces authenticity in a vibrant way, creating a space that feels unapologetically human. The mark is an abstract, symmetrical form inspired by natural structures, and the unconscious - somewhere between a flower, a body structure and a Rorschach-like image.

 

I developed the complete visual identity, including logo, cokour palette, typogrophy, iconography and image world, as well as product and packagig design. the result is a bold yet grounded identity that connects the physical experience of yoga with a sense of community, truthfulness and freedom.