studio kali

Brand identity and social media concept for STUDIO KALI, a fictional yoga studio positioned as a digital-first brand. Inspired by Kali, the Hindu goddess of chaos and liberation, the project explores yoga as a practice of independence, self-acceptance and imperfection rather than performance.

 

The visual identity is intentionally reduced and grounded, combining dark, earthy tones with a warm accent color and an editorial typographic approach.

 

The brand was designed with a strong focus on Instagram as its primary communication channel. The social media concept translates the identity into a calm, curated feed system supported by typographic posts, photography, and subtle motion design for stories.

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